I developed a wordmark logo using a different typeface for each letter. Not only do these represent the ten academic subjects Athena Swan covers, but it also shows individuality for the diverse audience it serves. It is representative of collaboration and shows how individuals can work together to achieve the same goals. The typefaces are designed by a mix of male and female type designers. This enforces what the brand stands for: gender equality.
This project was heavily influenced by feminism and the riot grrrl movement. These influences inspired me to create a zine for staff and students that explores these ideas, while also highlighting the positive work York St John University does in relation to the Athena Swan principles.
