D&AD Heineken brief

This was a part of the D&AD New Blood Awards, the brief was set by Heineken. This involved creating a brand experience which aimed to connect people and put forward the idea of a fresher world. My concept was to create a pod which would contain different flavours (like cordials) which you would release into the larger and enjoy a new flavour experience. The product would be launched during Pride month, this would see bespoke promotional vans visiting pride events.